Whiskey. Suits. Mad Men.
You’re thinking of an office full of ladies sitting at typewriters moving their hands in unison…
… and I’m gonna stop you right there.
A copywriter converts your customers and turns them into raving fans using a bunch of emotional and psychological triggers.
This is done via the content:
- on your website
- on your app
- in your email and SMS campaigns
- in nurturing autoresponders
- in your blog posts, and
- on your social media.
Armed with a laptop and a purpose, a great copywriter develops and uses brand messaging for preeeetty much everything you see online and in print.
Apart from the obvious – you know, spelling, grammar, basic legibility – a copywriter subtly shares your story with a tone of voice unique to your brand.
Every business has a story – and it’s the copywriter’s job to help tell it.
