Startups can get a bad rep for being difficult to work with as a freelancer – but it’s just not true! This is why I love working with new businesses.
Landing big, well-known clients is a little bit like crack for the freelance copywriter (well I can only imagine, because I totally don’t know what crack is like and I just wanted the dramatic effect).
But I gotta say, working with startups really floats my boat. It really tickles my fancy. It really flips my pancake. Ok I have to stop now because it has the potential to go south real quick.
Back to the story. And I’ll tell you why I love working with startups (and no, it’s not to use the word ‘innovative’):
- For one, they are super passionate about their business or idea. It’s easy to feed off their energy and enthusiasm for a project when their face lights up just talking about it.
- They know what it’s like to hustle. And I don’t mean that in a way that glorifies being busy, so you can pipe down over there. I mean that in the way they get back to emails super quick, they don’t sit around on an idea waiting for a board to give it the ‘ok’ or to approve the cost of a project. They want to get sh*t done!
- They’re not afraid of asking questions and learning about the art and science of copywriting. I’m serious – I love it when a client has already written down ideas for a storyline on their homepage or one who appreciates the idea of a good brainstorm on a whiteboard. Plus, I’m kinda selfish because I love talking about writing. #nerd
- They’re easy to hang out with. Yup, I like working with people that I’d actually have a beer with. And in my experience, folk who run startups have a great work / life balance thang goin’ on.
And it seems the feeling is mutual. In fact, Tech Crunch said way back in 2015 that startups should look to freelancers to get their business off the ground.
Not only are we paid on an ‘as needed’ basis, but we know what it’s like to start and run a business ourselves. We can empathise (read: sympathise) with you about tax time hell, look at your marketing in a holistic way (because we have to do it for ourselves) and we ain’t gonna ring up large bills for sitting on our bums and twiddling our thumbs.
Plus, when you contract a freelancer who has previous experience in the workforce, you’re getting their entire knowledge base at your disposal (if you ask for it).
For example: I have a marketing and communications background, so when a startup client books me to do copywriting I can look at their whole marketing process and give advice on user experience, internal comms, public relations, online marketing etc etc.
The point is that startups are going to be super grateful for whatever extra guidance you can give them – because let’s face it, they’re running a tight ship and probably don’t have squillions of dollars at their disposal.
However, on that note – there’s a misconception that startups won’t have the funding to pay a freelancer for their work – but I have to say, that just hasn’t been the case for me.
They may have been eligible for government funding or have received backing from venture capital firms, so money is then allocated to create assets that will build up the business.
Copywriting is essential to building websites that work hard to bring in customers, apps that convert people on every single page and the countless activities for social media / public relations / outreach / content that keeps your name in the consumer world.
If you’re a startup who needs some words, communication strategies, guidance on marketing or just want to chat – let me know because it really melts my butter 😉
(OK I’ll stop now)