Author: Laura Luck
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Humans ignore companies that ignore humans
User experience, customer experience and employee experience. All different, but kinda similar, too. You see, you can’t have happy customers without happy employees. And you can’t have a great user experience with a digital product if the broader customer experience sucks. In this article, I want to outline how I define each one based on […]
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The new organisational structure: Why businesses are hiring contractors over employees
There’s a tonne of articles out there about why owning your own business and working as a ‘freelancer’ (ugh… that word…) is becoming more popular with younger generations. You know the drill: the benefits of a life-first mentality, freedom to travel, work the hours that suit you, be home with kids… yada yada yada. It’s […]
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Why I accidentally-on-purpose got into business ownership
The path to business ownership is never a smooth one. Here’s how I accidentally-on-purpose fell into it.
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Give your site the quick and dirty copy fix
Not in a position to work with a copywriter just yet? I’ve got you covered. Here’s my tips to a quick and dirty copy overhaul.
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When it just works: how copy and design team up for good UX
What happens when a UX designer and a copywriter work together? Hint: dang good user experiences.
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Why I don’t use the word ‘freelancer’ anymore
There’s a certain stigma attached to the word ‘freelancer’. Here’s why I avoid using it altogether.
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How to tap into your creativity (even when it’s hiding)
Here are some super easy productivity hacks for tapping into your creativity – even when it’s hiding!
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So you’re a people pleaser
The idea of actually talking about my people pleasing problems scares the sh*t out of me. How ironic: The people pleaser is worried about how her post about people pleasing won’t please other people. Umm… did that even make sense? Good one, Luck. OK so I’m genuinely a nice person and I love helping […]