How I used the power of persuasion, email mastery and my copywriting skills to keep our dog.
A case for just being really good at stuff
Finding a new way of working through niching down, and applying my UX writing expertise to a smaller number of clients.
The new organisational structure: Why businesses are hiring contractors over employees
There’s a tonne of articles out there about why owning your own business and working as a ‘freelancer’ (ugh... that word...) is becoming more popular with younger generations. You know the drill: the benefits of a life-first mentality, freedom to travel, work the hours that suit you, be home with kids... yada yada yada. It’s …
Why I accidentally-on-purpose got into business ownership
The path to business ownership is never a smooth one. Here's how I accidentally-on-purpose fell into it.
Give your site the quick and dirty copy fix
Not in a position to work with a copywriter just yet? I've got you covered. Here's my tips to a quick and dirty copy overhaul.
When it just works: how copy and design team up for good UX
What happens when a UX designer and a copywriter work together? Hint: dang good user experiences.
Why I don’t use the word ‘freelancer’ anymore
There's a certain stigma attached to the word 'freelancer'. Here's why I avoid using it altogether.
How to tap into your creativity (even when it’s hiding)
Here are some super easy productivity hacks for tapping into your creativity – even when it's hiding!
So you’re a people pleaser
The idea of actually talking about my people pleasing problems scares the sh*t out of me. How ironic: The people pleaser is worried about how her post about people pleasing won’t please other people. Umm... did that even make sense? Good one, Luck. OK so I’m genuinely a nice person and I love helping …
Why your brand’s tone of voice matters
A tone of voice should epitomise everything that you stand for, your values and your personality. You’ve got to use it to reach your customers through the screen.