There’s a tonne of articles out there about why owning your own business and working as a ‘freelancer’ (ugh... that word...) is becoming more popular with younger generations. You know the drill: the benefits of a life-first mentality, freedom to travel, work the hours that suit you, be home with kids... yada yada yada. It’s …
The path to business ownership is never a smooth one. Here's how I accidentally-on-purpose fell into it.
Not in a position to work with a copywriter just yet? I've got you covered. Here's my tips to a quick and dirty copy overhaul.
What happens when a UX designer and a copywriter work together? Hint: dang good user experiences.
There's a certain stigma attached to the word 'freelancer'. Here's why I avoid using it altogether.
Here are some super easy productivity hacks for tapping into your creativity – even when it's hiding!
The idea of actually talking about my people pleasing problems scares the sh*t out of me. How ironic: The people pleaser is worried about how her post about people pleasing won’t please other people. Umm... did that even make sense? Good one, Luck. OK so I’m genuinely a nice person and I love helping …
A tone of voice should epitomise everything that you stand for, your values and your personality. You’ve got to use it to reach your customers through the screen.
User experience (UX) is vital to any website or communication piece. In this post, I outline 5 simple things you can do today to improve your UX.
Customer experience. User experience. Brand experience. Bad experience. You know what? I’m sick of brands paying big bucks on other areas of the business and yet spending nothing on the customer experience. (Oh, I should tell you now this post has almost nothing to do with Taylor Swift, I just thought this would be timely. …