Laura Luck UX Writer Australia

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  • So you’re a people pleaser

    So you’re a people pleaser

      The idea of actually talking about my people pleasing problems scares the sh*t out of me. How ironic: The people pleaser is worried about how her post about people pleasing won’t please other people. Umm… did that even make sense? Good one, Luck. OK so I’m genuinely a nice person and I love helping […]

    Laura Luck

    February 3, 2018
    Uncategorized
  • Why your brand’s tone of voice matters

    Why your brand’s tone of voice matters

    A tone of voice should epitomise everything that you stand for, your values and your personality. You’ve got to use it to reach your customers through the screen.

    Laura Luck

    January 6, 2018
    copywriting
    australian copywriter, brand voice, copywriting, copywriting tips, founders, laura luck, laura luck copywriter, Marketing, microcopy, startup, startups, tasmania, tasmania copywriter, tone of voice, tone of voice guide, user experience, UX, ux writing
  • 5 easy ways to improve your UX

    5 easy ways to improve your UX

    User experience (UX) is vital to any website or communication piece. In this post, I outline 5 simple things you can do today to improve your UX.

    Laura Luck

    October 18, 2017
    copywriting
    australian copywriter, brisbane copywriter, copywriter, copywriting, copywriting tips, copywriting tools, founder, founders, hobart copywriter, launceston copywriter, Marketing, marketing advice, small business, startup, tasmania, tasmania copywriter, UI, UX, ux writing
  • Look what they made me do

    Look what they made me do

    Customer experience. User experience. Brand experience. Bad experience. You know what? I’m sick of brands paying big bucks on other areas of the business and yet spending nothing on the customer experience. (Oh, I should tell you now this post has almost nothing to do with Taylor Swift, I just thought this would be timely. […]

    Laura Luck

    August 30, 2017
    Uncategorized
  • Ermagerd I started a business

    Ermagerd I started a business

    Oh wow, a writer writing about how she started her own business. Riveting stuff. But honestly you guys – it’s been exactly a year since I began this old thang called Poor Richard and started thinking seriously about doing it for a crust. So I thought I’d indulge myself and journal out what I’ve learnt […]

    Laura Luck

    July 18, 2017
    Uncategorized
  • The new About page

    The new About page

    So many people get the About page wrong. Here’s how you do it right.

    Laura Luck

    July 3, 2017
    copywriting
    about, about me, about page, about us, australia, brisbane copywriter, content marketing, copywriting, copywriting tips, copywriting tools, hobart, hobart copywriter, social media, tasmania
  • Why I love working with startups

    Why I love working with startups

    Startups can get a bad rep for being difficult to work with as a freelancer – but it’s just not true! This is why I love working with new businesses.

    Laura Luck

    May 6, 2017
    copywriting, Marketing
    australian copywriter, copywriter, copywriting, copywriting tips, founders, launceston copywriter, Marketing, marketing advice, PR, public relations, social media, social media tips, startup, startups, tasmania copywriter, UI, UX
  • Instagram shadow banning

    Instagram shadow banning

    Alright alright alright. Back to blogging after a short absence… because, y’know… life sometimes gets in the way. So I thought I’d pop by super quick and offer up some of my insights to Instagram’s latest fun thing they’re hitting us with – shadow banning. I’m gonna keep it preeetty short’n’sweet, because frankly – lots […]

    Laura Luck

    April 25, 2017
    Marketing
    australian copywriter, copywriter, copywriting, copywriting tips, instagram, launceston copywriter, shadow banning, social media, social media tips, tasmania copywriter
  • Don’t overcomplicate it.

    Don’t overcomplicate it.

    I’m not a fan of people who use big words just for the sake of it. There, I said it. Fun fact – I’ve only very recently learned the actual word for people who overuse other long, multisyllabic words: sesquipedalian. It’s so fun to say! Some of the best copywriting – and just writing in general, I […]

    Laura Luck

    January 9, 2017
    copywriting
    australian copywriter, copywriter, copywriting, copywriting tips, instagram, launceston copywriter, social media, social media tips, tasmania copywriter
  • Here’s to being excited.

    Here’s to being excited.

    Without wanting to sound like a ‘woo’ girl… I’m pretty-bloody-happy with life right now. And I’m going to make a promise to myself for 2017 to keep that going (nope, that’s not a resolution – what the)!? The promise I’m making is that I’m going to wake up excited. Every. Single. Day. I’ve been working in […]

    Laura Luck

    December 30, 2016
    copywriting, Personal
    australian copywriter, copywriter, copywriting, copywriting tips, launceston copywriter, personal post, social media, tasmania copywriter
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Laura Luck UX Writer Australia

UX writer and content designer who makes tech more fun and easy to use.

Gold Coast, QLD

Australia

 

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