A tone of voice should epitomise everything that you stand for, your values and your personality. You’ve got to use it to reach your customers through the screen.
Why your brand’s tone of voice matters
5 easy ways to improve your UX
User experience (UX) is vital to any website or communication piece. In this post, I outline 5 simple things you can do today to improve your UX.
Look what they made me do
Customer experience. User experience. Brand experience. Bad experience. You know what? I’m sick of brands paying big bucks on other areas of the business and yet spending nothing on the customer experience. (Oh, I should tell you now this post has almost nothing to do with Taylor Swift, I just thought this would be timely. …
Ermagerd I started a business
Oh wow, a writer writing about how she started her own business. Riveting stuff. But honestly you guys - it’s been exactly a year since I began this old thang called Poor Richard and started thinking seriously about doing it for a crust. So I thought I’d indulge myself and journal out what I’ve learnt …
The new About page
So many people get the About page wrong. Here's how you do it right.
Why I love working with startups
Startups can get a bad rep for being difficult to work with as a freelancer - but it’s just not true! This is why I love working with new businesses.
Instagram shadow banning
Alright alright alright. Back to blogging after a short absence... because, y’know… life sometimes gets in the way. So I thought I’d pop by super quick and offer up some of my insights to Instagram’s latest fun thing they’re hitting us with - shadow banning. I’m gonna keep it preeetty short’n’sweet, because frankly - lots …
Don’t overcomplicate it.
I'm not a fan of people who use big words just for the sake of it. There, I said it. Fun fact - I've only very recently learned the actual word for people who overuse other long, multisyllabic words: sesquipedalian. It's so fun to say! Some of the best copywriting - and just writing in general, I …
Here’s to being excited.
Without wanting to sound like a 'woo' girl... I'm pretty-bloody-happy with life right now. And I'm going to make a promise to myself for 2017 to keep that going (nope, that's not a resolution - what the)!? The promise I'm making is that I'm going to wake up excited. Every. Single. Day. I've been working in …
What a copywriter actually does
Whiskey. Suits. Mad Men. You're thinking of an office full of ladies sitting at typewriters moving their hands in unison... ... and I'm gonna stop you right there. A copywriter converts your customers and turns them into raving fans using a bunch of emotional and psychological triggers. This is done via the content: on your …