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What a copywriter actually does
Whiskey. Suits. Mad Men. You’re thinking of an office full of ladies sitting at typewriters moving their hands in unison… … and I’m gonna stop you right there. A copywriter converts your customers and turns them into raving fans using a bunch of emotional and psychological triggers. This is done via the content: on your […]
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Van Diemen’s Land
What a beautiful part of the world. Of course, it’s only been three days… …but so far, it’s delivering the goods. I’ve quickly learnt that Launceston is almost the oldest city in Australia’s history (second only to Sydney) – and that the same people who built Launnie (that’s what the locals call it) also built […]
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Oh heeeyy!
My greeting of choice ^. Laura Luck here (nope, not a stage name). Welcome to Poor Richard! A place I can connect with new friends and to help businesses with their words and a little selfishly, a place to share my passion for writing as well. OK, first post done and dusted – I promise […]