How I used the power of persuasion, email mastery and my copywriting skills to keep our dog.
A case for just being really good at stuff
Finding a new way of working through niching down, and applying my UX writing expertise to a smaller number of clients.
Give your site the quick and dirty copy fix
Not in a position to work with a copywriter just yet? I've got you covered. Here's my tips to a quick and dirty copy overhaul.
When it just works: how copy and design team up for good UX
What happens when a UX designer and a copywriter work together? Hint: dang good user experiences.
How to tap into your creativity (even when it’s hiding)
Here are some super easy productivity hacks for tapping into your creativity – even when it's hiding!
Why your brand’s tone of voice matters
A tone of voice should epitomise everything that you stand for, your values and your personality. You’ve got to use it to reach your customers through the screen.
5 easy ways to improve your UX
User experience (UX) is vital to any website or communication piece. In this post, I outline 5 simple things you can do today to improve your UX.
The new About page
So many people get the About page wrong. Here's how you do it right.
Why I love working with startups
Startups can get a bad rep for being difficult to work with as a freelancer - but it’s just not true! This is why I love working with new businesses.
Don’t overcomplicate it.
I'm not a fan of people who use big words just for the sake of it. There, I said it. Fun fact - I've only very recently learned the actual word for people who overuse other long, multisyllabic words: sesquipedalian. It's so fun to say! Some of the best copywriting - and just writing in general, I …