- Our first hellos
You check out my services here and think, ‘yeah she’s what I need!’. You email me. I find out what your project goals are through a quick discovery questionnaire. If that looks the goods, then we’ll hop on the phone – wait, do people still do that? – or a video call via Google Hangouts. I know I like you already, but this is so we can make sure that I’m the right writer for you.
After that, if the feeling’s mutual, I’ll send you a proposal which includes my contract and quote. Once that’s signed and you’ve paid the 50% deposit, I’ll get cracking on your project, wahoo!
- Behind the scenes
This is where I start the research. I’ll look at any existing brand work, comms guides (if you have it, otherwise I can create it!), and customer interactions (social media, emails, phone scripts – you get the gist).
If you’re keen, I’ll also send a really quick survey to some of your customers to get the juicy info on why they chose you. It’s completely anonymous, but you’ll get full access to the results. If there’s any additional info I need from you, I’ll ask for it with an easy branding survey.
- Your voice
Most of the time, I’ll need to create a tone of voice guide for your brand. This is really useful for me, but it’ll also serve you well for any future marketing you do, for new contractors you engage, or for new team members – essentially anyone who will be speaking with your customers on behalf of your business.
Once you approve it, I’ll use it for the rest of the project to ensure we’re giving your audience an awesome user experience.
I’ll share with you the general gist of each page or app screen I’m writing for you. We’ll work together to make sure it’s looking schmick, then you’ll sign off on these so I can make the magic happen.
By now I’ll have the first few pages of your website or app screens done. I’ll shoot the drafts through to you to have a squiz and to check that we’re still on the right path. I have a pretty good track record with nailing it the first time, but if you have any amendments this is where we’ll make them. Remember, the outline has been signed off on so it’ll just be minor tweaks to wording or phrases to see us through.
When the dust has settled you’ll have some carefully chosen words that will help your customers do the things you want them to do (when you want them to do it). All that’s left to do is pay the remainder of my invoice and I’ll hand over the documents to you.
- It’s not really goodbye
Chances are, we’ve bonded during this experience (awww) – and we’ll keep in touch so I can humble brag about your success to anyone who will listen!