Tag: australian copywriter
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Give your site the quick and dirty copy fix
Not in a position to work with a copywriter just yet? I’ve got you covered. Here’s my tips to a quick and dirty copy overhaul.
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Why your brand’s tone of voice matters
A tone of voice should epitomise everything that you stand for, your values and your personality. You’ve got to use it to reach your customers through the screen.
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What a copywriter actually does
Whiskey. Suits. Mad Men. You’re thinking of an office full of ladies sitting at typewriters moving their hands in unison… … and I’m gonna stop you right there. A copywriter converts your customers and turns them into raving fans using a bunch of emotional and psychological triggers. This is done via the content: on your […]