Not in a position to work with a copywriter just yet? I've got you covered. Here's my tips to a quick and dirty copy overhaul.
Give your site the quick and dirty copy fix
Why your brand’s tone of voice matters
A tone of voice should epitomise everything that you stand for, your values and your personality. You’ve got to use it to reach your customers through the screen.
5 easy ways to improve your UX
User experience (UX) is vital to any website or communication piece. In this post, I outline 5 simple things you can do today to improve your UX.
Why I love working with startups
Startups can get a bad rep for being difficult to work with as a freelancer - but it’s just not true! This is why I love working with new businesses.
Instagram shadow banning
Alright alright alright. Back to blogging after a short absence... because, y’know… life sometimes gets in the way. So I thought I’d pop by super quick and offer up some of my insights to Instagram’s latest fun thing they’re hitting us with - shadow banning. I’m gonna keep it preeetty short’n’sweet, because frankly - lots …
Don’t overcomplicate it.
I'm not a fan of people who use big words just for the sake of it. There, I said it. Fun fact - I've only very recently learned the actual word for people who overuse other long, multisyllabic words: sesquipedalian. It's so fun to say! Some of the best copywriting - and just writing in general, I …
Here’s to being excited.
Without wanting to sound like a 'woo' girl... I'm pretty-bloody-happy with life right now. And I'm going to make a promise to myself for 2017 to keep that going (nope, that's not a resolution - what the)!? The promise I'm making is that I'm going to wake up excited. Every. Single. Day. I've been working in …
What a copywriter actually does
Whiskey. Suits. Mad Men. You're thinking of an office full of ladies sitting at typewriters moving their hands in unison... ... and I'm gonna stop you right there. A copywriter converts your customers and turns them into raving fans using a bunch of emotional and psychological triggers. This is done via the content: on your …
Van Diemen’s Land
What a beautiful part of the world. Of course, it's only been three days... ...but so far, it's delivering the goods. I've quickly learnt that Launceston is almost the oldest city in Australia's history (second only to Sydney) - and that the same people who built Launnie (that's what the locals call it) also built …
Oh heeeyy!
My greeting of choice ^. Laura Luck here (nope, not a stage name). Welcome to Poor Richard! A place I can connect with new friends and to help businesses with their words and a little selfishly, a place to share my passion for writing as well. OK, first post done and dusted - I promise …