Tag: copywriter
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The new organisational structure: Why businesses are hiring contractors over employees
There’s a tonne of articles out there about why owning your own business and working as a ‘freelancer’ (ugh… that word…) is becoming more popular with younger generations. You know the drill: the benefits of a life-first mentality, freedom to travel, work the hours that suit you, be home with kids… yada yada yada. It’s […]
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When it just works: how copy and design team up for good UX
What happens when a UX designer and a copywriter work together? Hint: dang good user experiences.
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What a copywriter actually does
Whiskey. Suits. Mad Men. You’re thinking of an office full of ladies sitting at typewriters moving their hands in unison… … and I’m gonna stop you right there. A copywriter converts your customers and turns them into raving fans using a bunch of emotional and psychological triggers. This is done via the content: on your […]