Tag: founders
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The new organisational structure: Why businesses are hiring contractors over employees
There’s a tonne of articles out there about why owning your own business and working as a ‘freelancer’ (ugh… that word…) is becoming more popular with younger generations. You know the drill: the benefits of a life-first mentality, freedom to travel, work the hours that suit you, be home with kids… yada yada yada. It’s […]
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Why your brand’s tone of voice matters
A tone of voice should epitomise everything that you stand for, your values and your personality. You’ve got to use it to reach your customers through the screen.