Tag: founders
-
The new organisational structure: Why businesses are hiring contractors over employees
There’s a tonne of articles out there about why owning your own business and working as a ‘freelancer’ (ugh… that word…) is becoming more popular with younger generations. You know the drill: the benefits of a life-first mentality, freedom to travel, work the hours that suit you, be home with kids… yada yada yada. It’s […]
-
Why your brand’s tone of voice matters
A tone of voice should epitomise everything that you stand for, your values and your personality. You’ve got to use it to reach your customers through the screen.
-
5 easy ways to improve your UX
User experience (UX) is vital to any website or communication piece. In this post, I outline 5 simple things you can do today to improve your UX.
-
Why I love working with startups
Startups can get a bad rep for being difficult to work with as a freelancer – but it’s just not true! This is why I love working with new businesses.