Tag: microcopy

• When it just works: how copy and design team up for good UX

  

  What happens when a UX designer and a copywriter work together? Hint: dang good user experiences.

  Laura Luck

  April 9, 2018

  copywriting, Marketing

  copywriter, copywriting tips, founder, laura luck, laura luck copywriter, Marketing, microcopy, UI, user experience, UX, ux design, ux writing

• Why your brand’s tone of voice matters

  

  A tone of voice should epitomise everything that you stand for, your values and your personality. You’ve got to use it to reach your customers through the screen.

  Laura Luck

  January 6, 2018

  copywriting

  australian copywriter, brand voice, copywriting, copywriting tips, founders, laura luck, laura luck copywriter, Marketing, microcopy, startup, startups, tasmania, tasmania copywriter, tone of voice, tone of voice guide, user experience, UX, ux writing