Tag: user experience
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Humans ignore companies that ignore humans
User experience, customer experience and employee experience. All different, but kinda similar, too. You see, you can’t have happy customers without happy employees. And you can’t have a great user experience with a digital product if the broader customer experience sucks. In this article, I want to outline how I define each one based on […]
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The new organisational structure: Why businesses are hiring contractors over employees
There’s a tonne of articles out there about why owning your own business and working as a ‘freelancer’ (ugh… that word…) is becoming more popular with younger generations. You know the drill: the benefits of a life-first mentality, freedom to travel, work the hours that suit you, be home with kids… yada yada yada. It’s […]
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When it just works: how copy and design team up for good UX
What happens when a UX designer and a copywriter work together? Hint: dang good user experiences.
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How to tap into your creativity (even when it’s hiding)
Here are some super easy productivity hacks for tapping into your creativity – even when it’s hiding!
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Why your brand’s tone of voice matters
A tone of voice should epitomise everything that you stand for, your values and your personality. You’ve got to use it to reach your customers through the screen.