Meet Laura

G’day!👋🏼

I’m Laura – an Aussie senior UX writer, content designer and strategist (gosh there are so many names for us, aren’t there?), who’s spent the last decade supporting product and marketing teams to solve problems with clear, useful and joyful words.

How do I do that?

By getting involved in as many things as I can get my hands on:

• Content design and UX writing

• Content strategy

• Research and testing

• Accessibility and inclusivity practices

• Content systems and processes

• Guidelines and governance

• Facilitating workshops and training

• Localisation

• I’m also deep into learning more about AI, LLMs, service design

Work life

Most of the last 10 years has been spent working in startups, both in Australia and abroad, but there has been a stint in an employee experience company and a longer one as a freelancer (I sometimes mentor new UX writers and have dabbled in a podcast around all of that, too). Yep, I’ve seen some things. 😌

And for the last 5 years, I’ve been leading and developing the UX writing practice at Sendle – a digital shipping platform that spans Australia, Canada and the U.S.