About

Laura Luck here – lover of the alphabet, people and design.

I use words to help design products (read: easier and more fun to use) and make organisations better understood.

I’m a content generalist who’s narrowed the focus down to product content strategy, content design and UX writing. But I’ve got experience in internal comms, marketing and communications, journalism, PR and advertising and direct response copywriting.

In fact, I’ve been doing just that for about 12 years – from bootstrapped one-person apps, through to fast-growing, VC-backed startups, right up to established businesses with big product design teams.

My jam is helping tech sound more human.

For the last 3 years I’ve been establishing the UX writing practice at Sendle, expanding the product writing capabilities over 3 countries and 2 languages.

Working across countries and cultures and diving into user research has only strengthened my belief that empathy, trust, storytelling, analytics and straightforward language is what makes products stand the test of time.

I like talking about and teaching UX writing too; creating a free UX writing course, working with the UX Content Collective, running in-house voice and tone training… heck, I’ve even had a podcast (which is probably a story for another time).

Picking up what I’m putting down?

These also sit with my many leather-bound books:

 

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