Laura Luck here (and I do really love the alphabet)!

I help tech companies sound more human: through tone of voice, video scripting, sharp website words and in-app microcopy.

But I don’t work with just anyone, I want to help businesses that aren’t afraid to show some personality. And together, we create an online presence that speaks directly to your people (and converts your customers).

Don’t worry – this isn’t my first time at the rodeo.

Your digital brand will be in good hands – hands that have almost a decade of marketing and communications experience (plus a Journalism and PR degree).

I’ve worked in-house for a fintech company, agency side with massive international brands and as an independent contractor.

Plus, I’m used to working closely with designers, developers, UX teams, data scientists and business analysts so the whole project management thing is high on my priorities (but I’m not stepping anywhere near Jira again for a long, long time, OK?).

With research, customer analysis and some pointy questions to get you thinkin’, I’ll nail your online personality that attracts the customers you want to serve.

To put it simply: typing letters into a keyboard in a semi-legible sequence isn’t enough. I’m someone who knows your audience and who can give them the message they need to see in the right place, at the right time.

So if you’re a startup, small or medium sized tech business, you’ll need copy that connects through the screen… and if you’re not gonna do it, then it should be me.


Laura Luck - Poor Richard

All of this has been done for some really great Aussie brands (and some big international ones, too).

“I chose Laura because I was looking for a copywriter with a bit of ‘spunk’; someone who has an edge… Laura’s ability to succinctly tell a story in ‘plain speak’ (you know, like a human and not a robot) with a touch of humour really resonated with me.”

– Kate Ware, Director – BuzzPop Social

So… you want some of that for your business?

Then let’s work together:

Yes please!


…The designer behind the top-notch logo is our friend Craig Gillam.