About

Laura Luck here – lover of the alphabet and pursuer of great user experiences!

 

C’mon, hand it over. All your jargon, techie terms and dev speak.

Give me all the complex stuff so I can make it understandable! It’s what I do, after all.

It’s my THING: matching up your user’s goals with your business strategy. 

With a framework that’s been developed over the last 10 years (and focuses on your brand voice strategy, your customers’ needs and the words we need to communicate), you’ll have on-tap access to my experience in CX and UX writing, journalism, marketing and communications.

User research —> Voice, tone + brand messaging strategy —> UX + CX writing

It’s my job to help tech companies sound more human.

You know your business back-to-front and you’re pretty much a genius when it comes to the tech side of things… 

But you need someone to talk with your customers, test the digital product and fill content gaps.

Your users and customers are here for a good time – let’s make it a long time, too.

Let’s create an online presence that speaks directly to your people; helping them navigate your interface and getting them to come back again and again.

For the last decade I’ve worked as a lead copywriter and UX / CX writer in-house, agency-side with massive international brands (focusing on employee experience), at a design thinking company and as an independent contractor. I’ve got a comms degree too (in case you were interested in the paperwork). I’m used to working closely with product teams, designers, developers, data scientists and business analysts.

I’ve seen some things, pal.

In my ‘spare’ time I co-host a UX and CX comms podcast called A Table At The Back and run around after my 1 year old.

Talk to me

These also sit with my many leather-bound books:

BRAIN CAMP: I actually did a psychology-focused course for copywriters