About

Laura Luck here – lover of the alphabet and pursuer of great user experiences!

I’m so glad you’re here, probably on your phone and using your thumb and the internet to make better experiences for your customers – by finding someone like me. I’ll take the complex stuff and make it understandable: matching up your user’s goals with your business strategy. 

With a framework that’s been developed over the last 10 years (and focuses on your brand voice strategy, your customers’ needs and the words we need to communicate), you’ll have on-tap access to my experience in UX, journalism, marketing and communications.

User research —> Voice and tone strategy —> UX writing

It’s my job to help tech companies sound more human: through your tone of voice, website words, in-app microcopy (that’s the helpful, teeny-tiny tidbits of copy in your app) and whatever else it takes to make a better user experience.

Because you know your business back-to-front and you’re pretty much a genius when it comes to the tech side of things… but you’re struggling to get the information out of your head and onto the screen in a way that your users will understand.

Your users are here for a good time – let’s make it a long time, too.

Let’s create an online presence that speaks directly to your people; helping them navigate your site or app and getting them to come back again and again.

I’m used to working closely with designers, developers, UX teams, data scientists and business analysts… so the whole project management thing is high on my priorities (but I’m not stepping anywhere near Jira again for a long, long time, OK?).


Typing letters into a keyboard in a semi-legible sequence isn’t enough.

I’m someone who knows your customers and who can give them the message they need to see in the right place, at the right time.

Don’t worry – I’m not new to this.

For the last decade I’ve worked as a copywriter and UX writer in-house, agency side with massive international brands and as an independent contractor. I’ve seen some things, pal.

I just really want to dig into your brand voice like I’m digging into this donut 😉

Talk to me

Laura Luck donut