About me

Laura Luck here – lover of the alphabet and pursuer of great user experiences (ahem, that’s ‘UX’ for us nerds)!

I’m so glad you’re here, probably on your phone and using your thumb and the internet to find someone like me.

I help tech companies sound more human: through their tone of voice, video scripting, sharp website words and in-app microcopy (that’s the helpful, teeny-tiny tidbits of copy in your app).

Basically, my job is to write the words in every nook and cranny that your users see online.

Because you know your business back-to-front and you’re pretty much a genius when it comes to ‘techy-things’… but you’re struggling to get the information out of your head and onto the screen in a way that your users will understand.

So let’s create an online presence that speaks directly to your people; helping them navigate your site or app and getting them to come back again and again.

I’ve been in marketing and communications for almost a decade, and I’ve got all the journalism and PR qualifications too. In that time I’ve worked in-house for a fintech company, agency side with massive international brands and as an independent contractor. I’ve seen some things, pal.

I’m used to working closely with designers, developers, UX teams, data scientists and business analysts… so the whole project management thing is high on my priorities (but I’m not stepping anywhere near Jira again for a long, long time, OK?).

With research, customer analysis and some pointy questions to get you thinkin’, I’ll nail your online personality that attracts the customers you want to serve (and keep them around for longer).


To put it simply: typing letters into a keyboard in a semi-legible sequence isn’t enough.

I’m someone who knows your customers and who can give them the message they need to see in the right place, at the right time.

So if you’re a startup, small or medium sized tech business, you’ll need copy that connects through the screen… and if you’re not gonna do it, then it should be me.

I just really want to dig into your brand voice like I’m digging into this donut 😉

Laura Luck - Poor Richard

Here’s a ‘taste’ of some of the great brands I’ve worked with:

“I chose Laura because I was looking for a copywriter with a bit of ‘spunk’; someone who has an edge… Laura’s ability to succinctly tell a story in ‘plain speak’ (you know, like a human and not a robot) with a touch of humour really resonated with me.”

– Kate Ware, Director – BuzzPop Social

So… you want some of that for your business?

Then let’s work together:

Yes please!

…The designer behind the top-notch logo is our friend Craig Gillam.

CraigGillam